How to Write an About Page that Doesn't Suck
…for those moments where you’re conflicted about what to say about yourself.
There’s a lot of conflicting advice out there on what the focus of your About page should be.
How many revisions of my About page have there been on my website? Over 20, according to WordPress.
I feel no shame in that body count. Why? Because you change over time, and so does your brand. You shift, commit, uncommit yourself from other things, take on new things, de-center others, and grow/learn in the process. So over time, you and your brand evolve.
Naturally, so will your About page and how it needs to speak to your ideal customer that fits your desires at that point in time, how it lets people get to know and trust you, and sells what you offer all on the same page.
Let’s unpack all of that so you can make the best choice for your brand.
We’re going to talk about the “I” vs. “we” issue and the one place you’ll always want to talk about yourself in the third person. Do you have a fantasy team working behind the scenes? I’ll also give you some ideas on how to talk about yourself on your About page without sounding too awkward. And, the one thing that most everyone forgets to put on their page that absolutely needs to be there.
Oh, the About page.
For a lot of people, writing about yourself can be hard. It feels like an Ode to Me. Some of us are shy about our achievements. And then there are some of us that brag left and right about all of our stats, achievements, trite awards that no one has even heard about, and it comes off that way. It’s a form of word vomit that we’ll talk about later, and makes for bad copy, because you don’t want to repulse your reader with you ego.
And then, how MUCH content do you write about yourself? Suppose you’re introducing yourself to someone at the bar. What do you say when they say “Tell me about yourself.” Oh man, that can be a can of worms! Where do you start? Sixth grade soccer? The day you finally got your braces off and found your freedom from awkwardness in high school? What exactly do you want to know? So yeah, it can be confusing, without the right guidance, to know what should be said on your About page. It’s technically one of the top pages your visitors will hit, so it’s a good idea to get this down. Let’s clear up some confusion.
There’s advice out there that says “Your About page is not about you.” Which is counterintuitive, because it is. But your page should also be about your customer, too, and speak to them in a way that is personable and relatable. Because that one page reflects you, your tone, your style, and how you approach various topics.
Today, I’ll help you answer three key questions to include in your About Page so that you build that coveted Know, Like & Trust element that so many creators fail to attain.
So you’re going to answer three questions that will help construct your About page and lead to more conversions. These are the three questions:
(and if you’re not a paid subscriber yet and want to know what they are, consider joining!)