The Argument Against ChatGPT & AI Copywriting
...and why you may want to think twice before using it for writing.
Just when you think all hope is lost and that you’re going to be replaced by ChatGPT and Artificial Intelligence, enter the results of any writing assignment, and those feelings will quickly diminish.
Unless, of course, you’re a budget-strapped, money-hungry, devoid-of-all-integrity company that would rather push out poor-quality articles and fire your one copywriter. Then, I think, you might be in some trouble.
It seems like no one wants to pay for quality writing. And that goes for Hollywood, as well, as the writers continue to strike and actors fight against their likeness being used for AI purposes.
In a recent article I read, there was a story about a copywriter who was let go from her job, as the sole person responsible for content writing for the organization. It’s a troubling cautionary tale of corporations that just don’t give a crap about quality writing or well-written content. They’d rather have their website spit out nonsensical keywords aimed at formulating sentences.
They would rather hurt their brand and damage the art of writing at the same time. What does that say about medium-to-large corporations in general? They’re just… bad?!
Have you used ChatGPT for writing articles yet? I tried it out and used a variety of different tools out there, and my goodness, I was not impressed.
But I have a question for AI: how many times are you going to start an article with “This day in age,…”? How trite are you going to continue to be, AI?
Seriously.
I’m hesitant to use the phrase “word salad”, as that relates more to a mental health diagnosis than a deficiency in vocabulary. Instead, I’ll use words like framis, malaprop, gibberish, and corporate word-speak. You’ve probably seen articles like this on poorly-designed websites created for ad marketing. Where it’s all just a glob of buzzwords mixed together, it seems to make sense but says nothing remotely meaningful. It’s what I would typically find on a vaguely-written corporate mission statement.
But it’s not all bad. I do reveal some positives that AI can bring for projects surrounding your copywriting projects below. So keep on reading.
Today I’m going to reveal six (6) issues related directly to copywriting that I’ve discovered while using a variety of different AI tools. And, it’ll clearly reveal why using AI for blog posts, website content, Instagram captions, etc. is such a bad idea.