Write for Impact

Write for Impact

The Art of Punching Up Copy: From Snooze-Worthy to Scroll-Stopping

...and typing aggressively on the keyboard.

Kerrigan Legend's avatar
Kerrigan Legend
Jun 30, 2024
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Ever wondered why some writing grabs you by the eyeballs while other stuff makes you want to gouge them out? Buckle up, buttercup. We're about to dive into the nitty-gritty of transforming your limp prose into a linguistic powerhouse. By the end of this post, you'll have the tools to make your words pack more punch than a caffeinated kangaroo in a boxing match.

Let me paint you a picture. It's 2 AM, and you're hunched over your keyboard, bathed in the sickly glow of your computer screen. You've just finished what you think is your magnum opus - a blog post that'll revolutionize your industry. Fast forward to next week: crickets. Your masterpiece has all the impact of a wet noodle slapping against a marshmallow.

Sound familiar? Don't worry, we've all been there. But fear not, for I come bearing the secret sauce of punchy prose. Ready to turn your writing from snooze-worthy to scroll-stopping? Let's dive in.

But first. Some administrative stuff.

Want more writing tips that pack a punch? Subscribe to this Substack. I promise to deliver content so fresh, you'll think it came straight from a literary farmer's market. No preservatives, no fillers, just pure, unadulterated word wizardry. Hit that subscribe button faster than you'd hit the brakes if you saw a squirrel wearing a top hat. Your future self will thank you.

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woman in blue chambray long-sleeved top sitting on black leather chair with silver MacBook on lap
Photo by Daria Nepriakhina πŸ‡ΊπŸ‡¦ on Unsplash

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