Write for Impact

Write for Impact

Writing for the Senses - Sales Page Tricks to Get More Income

Plus important questions to consider before you start writing…

Kerrigan Legend's avatar
Kerrigan Legend
Aug 01, 2023
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What is the best, yet most forgotten tool to use to encourage more purchasing on your website?

Sense writing. Today’s post is all about using the power of the five senses to tap into your customer’s touch, smell, sight, hearing, and tastes. Plus, I’ll fill you in on some questions to consider before boldly writing your sales page.

If you’ve ever wanted to add more flavor, pizzazz, or color to your sales page, this post is for you. Think of these pointers as a means to get your customer to say “yes”, instead of “hmmm, I’ll think about it.” Plus, learn how to write copy that won’t make you sound sleazy. And, we’ll make sure your sales page has all of the must-haves to ensure completeness.

Here’s what’s inside this post:

  • Defining the Sales Page

  • The Problem with Most Sales Pages

  • Questions to Consider to Determine Length of Sales Page

  • Unpacking an Example Sales Page

  • The AURORA Framework—Using this Method for a Recession-Proof Sales Page

  • Examples of Sales Pages & Critiques

  • Three Key Elements for High-Selling Copy

  • The Final Checklist

two women near tables

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